The charming, voxel aesthetic and easily unlockable characters just add to its minimalist appeal. Straightforward controls make it possible to get in a quick game no matter where you're at, and a score-chasing leaderboard encourages constant competition between friends. The success of Crossy Road can mostly be attributed to its simplicity. It's a large milestone for the indie Australian developer, and the number only stands to grow as the game launches on Android this week.
Endless runner Crossy Road has only been out on iOS for a month, but developer Hipster Whale is already celebrating over ten million downloads.
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